About

I currently manage all aspects of the four in-house brands at Vibes base and am responsible for all of the private label product development and client interface.

I started my career as a Retail buyer quickly moving to product development. In this area I worked in most all categories but with a big focus in the denim world. At University I began in psychology and although I loved learning about what made people tick I realized that there was a large part of my creative self that was not being utilized. I then moved to New York to study Fashion at FIT. My psychology background was perfect for this Fashion Career and for Creative management where I have found my calling. It definitely made me pay attention to what people buy and why they buy it. I love the business side of Fashion.

I am really motivated by digging in to a particular segment of the market and finding out what they want and then Giving it to them. At the end of the day, that's the reward!